Our Philosophy
At Blue Jean Business, our philosophy is rooted in a profound belief in the power of faith, integrity, and collaborative success. We are called to a grand adventure: to empower small to medium-sized business owners and non-profit leaders with access to professional coaching and business advice that is always in their best interest. We walk alongside those who are courageously pursuing the American Dream, offering guidance and support to help them navigate their journey.
Our approach is founded on a core set of values that guide every decision we make and every relationship we build.
We are Loved by God, a foundation that provides us with the strength and assurance to seek His will and strive for excellence in all that we do.
This belief fuels our commitment to serving with the heart of a Humble Hero—fighting for what is right and just for our clients and our community without arrogance.
We champion the principle that we are Better Together, understanding that true achievement is a collaborative effort built on strong, healthy relationships.
In a world of complexity, we are dedicated to Practicing Simplicity, ensuring clarity, straightforward communication, and a balanced approach in all our engagements.
Our commitment to you is simple and unwavering.
We will Earn Your Trust by knowing you on a personal level, without judgment. We pledge to be transparent in every transaction, to consistently do what we say we will do, and to deliver expert, personalized coaching and advice that is solely focused on your best interest. At Blue Jean Business, we are dedicated partners in your success.
Frank Deno – My Story
“It isn’t normal to know what we want. It is a rare and difficult psychological achievement.”
~ Abraham Maslow
The Winding Path
If you were to look at my career on paper, you might scratch your head and wonder how all the pieces fit together. My journey wasn’t a strategic climb up a single ladder; it was more like exploring a vast mountain range. It took me a long time to figure out what I wanted.
It started with the tangible world of construction, literally building things from the ground up. From there, I moved into the discipline of the U.S. Army and structure and logic of math and computer science in college. After college my path led into the digital world, where I was building things you couldn’t see—software, IT infrastructure, digital solutions of all kinds.
I found myself fascinated by the massive, complex systems that run our world, which led me to leadership roles in sectors I never expected: government banking, electrical power markets, non-profit, and healthcare. Along the way, I caught the entrepreneurial bug and started several of my own companies, the equivalent of business ‘sky diving’—leaping into a new venture, confident I could build the parachute on the way down.
After three decades of this zigzag, I had a realization. I noticed that whether I was talking to a software engineer, a construction foreman, a non-profit director, or a CEO, the fundamental challenges were always the same: leadership, strategy, and navigating change.
My winding path, combined with a deep dive into the academic side of business and leadership, gave me a unique ability to speak all of those different ‘languages.’ That’s why I co-founded Blue Jean Business—to use that broad perspective to help leaders like you connect the dots in your own organizations.
And when I’m not coaching or consulting, I’m still exploring. You’ll find me outdoors with my family and friends—whether that’s biking, skiing, sky diving or guiding a scuba or white water rafting trip. Because what I’ve learned, both in business and in life, is that the best adventures are the ones we navigate together.
“Frank is a leadership development expert, who understands how people grow and how to create environments which support rapid development.”
He’s also a great coach and introduced me to the concepts of coaching many years ago. He understands the power of team and the value of each person, both tremendous assets for any endeavor.