Leadership is hard.
Reach your goals with professional coaching for business owners and entrepreneurs.
Every leader faces unique challenges.
No two paths are exactly the same.
Blogs, books, and podcasts can only take you so far.
As a leader, you need a trustworthy voice to help you reach your full potential in every area of organizational leadership and growth.
This is what business coaching is for.
How Do I Know If I Need a Business Coach?
What exactly is business coaching?
Business coaching is a collaborative process where a coach helps you clarify goals, navigate challenges, and grow your business or leadership capacity. It’s less about giving you all the answers, and more about asking the right questions to unlock your best thinking.
How is coaching different from consulting?
Consulting typically focuses on solving specific problems or delivering expert advice. Coaching, on the other hand, helps you develop your own solutions, strengthen decision-making, and grow as a leader. At Blue Jean Business, you might get a bit of both—because sometimes, what you need is a steady sounding board, and other times, you need a plan.
Who is business coaching for?
Coaching isn’t just for executives at big companies. It’s for business owners, startup founders, nonprofit leaders, and anyone navigating complexity, change, or growth. Whether you’re scaling a business, shifting strategy, or feeling stuck, coaching can help you move forward with confidence.
What kinds of topics do clients usually bring to coaching?
Every client is different, but common topics include strategic planning, team dynamics, leadership challenges, time management, decision-making, and work-life balance. Some clients come with a specific challenge; others come with a sense that something needs to shift—even if they’re not sure what yet.
How do I know if coaching is right for me?
A good fit matters. Coaching works best when there’s trust, openness, and a shared commitment to growth. If you’re looking for honest feedback, fresh perspective, and a space to think clearly about what’s next, a conversation with Frank is a great place to start.
Free Download
The Critical Importance of Self-Awareness at the Pinnacle of Leadership
What separates good leaders from great ones? It’s not just strategy, vision, or execution—it’s self-awareness.
Learn why self-awareness isn’t a soft skill—it’s a strategic edge. Drawing on decades of experience in leadership and organizational consulting, Blue Jean Business founder Dr. Frank Deno outlines a practical and research-backed approach to help executives understand how their mindset, habits, and hidden blind spots shape everything around them.
Inside this guide, you’ll discover:
- Why self-awareness is the cornerstone of effective executive leadership
- How blind spots derail even the most experienced leaders—and how to uncover yours
- Actionable frameworks like the Johari Window, Emotional Intelligence, and Leadership Impact SWOT
- Real-world examples of how leaders evolve through courageous self-reflection
- Tools and prompts to help you lead with more clarity, resilience, and authenticity
Whether you’re running a company, scaling a team, or shaping a boardroom strategy, this guide will help you look inward—so you can lead outward with confidence.
What we’re about
Founded in 2024 by good friends Bryan McWayne and Frank Deno, Blue Jean Business is a sister company to Blue Jean Financial. We created Blue Jean Business to specifically address the unique needs of small to medium business owners and non-profit leaders.
The Blue Jean brand is built on trust and integrity. We’re dedicated to offering service that’s always in your best interest. We understand the complexities you face, and our goal is to help you sort through the chaos to create simplicity. We believe in the power of collaboration, recognizing that we all thrive by working together. We also believe that life is a continuous learning journey. We promise to always listen to you without judgment, respecting that everyone is at a different stage of their own learning.
Don’t just take our word for it…
Frank has been consistent, encouraging, full of wisdom, and a real friend and mentor.
A few years ago, my business partner decided he didn’t want to be business partners anymore and wanted out of the mortgage business. It was a very scary time for me. I remember driving home from the final meeting with my then business partner where he gave me his final answer that he wanted out of the business and I felt devastated. I didn’t have the confidence or belief that I could run a company. I called up a ton of my friends and asked them if I should shut my company down. I ended up getting two invaluable people in my corner during that season and if it wasn’t for them, I would not be where I’m at today. Who would’ve known that one of them would’ve been my youth group leader over 20 years ago when I was 12 years old that I had not seen since—Frank Deno. I have a meeting with Frank every month for the last five years, sometimes multiple times a week. He has helped me through every storm and challenge I have faced.
Don’t do life alone. Make sure you’ve got a coach or mentor who can help you on the journey.
Mike Rankin
Owner & President | ClearPath Mortgage Solutions, Inc.
Our Latest Resources
